Google Ads account cleanup: ROAS from 115% to 421% in two days

Introduction

Quick answer: After two days of changes the account recorded 4 conversions on $95 spend with 168 clicks and a 420.93% ROAS. The month before: 37 conversions, $1.1K spend, 115.35% ROAS. Kept high-performing keywords, removed waste, optimized placements and devices, adjusted bidding and reworked ads, headlines, descriptions and sitelinks.

By Mizanur Rahman, digital marketer. Updated 31 October 2026. Client names are kept confidential and the figures are as reported in the ad platforms.

Project at a glance

Detail	Info
Platform	Google Ads
Headline result	420% ROAS
Client	Name kept confidential

What was the result?

After two days of changes the account recorded 4 conversions on $95 spend with 168 clicks and a 420.93% ROAS. The month before: 37 conversions, $1.1K spend, 115.35% ROAS. Two days is a short window, so treat it as an early signal.

What did I do?

Kept high-performing keywords, removed waste, optimized placements and devices, adjusted bidding and reworked ads, headlines, descriptions and sitelinks.

What can you learn from this project?

Keep what performs and remove what wastes spend.
Check placements and devices, not just keywords.
Rework ads, headlines, descriptions and sitelinks together.

Related guides

Frequently asked questions

Is this result typical?

No. This is the result of one project. Results depend on the product, offer, market and budget, so treat it as an example and judge your own numbers against your own margin.

Can you run something similar for my business?

I can start with an audit of your tracking, offer and past campaigns and then plan what to test. See the services page for packages, or get in touch to discuss your case.

About the author: Mizanur Rahman is a digital marketer based in Dhaka, Bangladesh, who runs Facebook, Google and TikTok ad campaigns and conversion tracking. See all projects, the services or get in touch.

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