UK brand project: 456 sales at a £5.52 cost per sale

Introduction

Quick answer: £2,517 spent, 456 sales and a £5.52 cost per sale for a brand whose growth had slowed. Built a time-boxed plan, retargeted a narrow warm audience that already knew the product, and chose placements and a daily budget from past data.

By Mizanur Rahman, digital marketer. Updated 31 October 2026. Client names are kept confidential and the figures are as reported in the ad platforms.

Project at a glance

Detail	Info
Platform	Meta (Facebook) Ads retargeting
Headline result	£5.52 per sale
Client	Name kept confidential

What was the result?

£2,517 spent, 456 sales and a £5.52 cost per sale for a brand whose growth had slowed.

What did I do?

Built a time-boxed plan, retargeted a narrow warm audience that already knew the product, and chose placements and a daily budget from past data.

What can you learn from this project?

A narrow warm audience that already knows the product can be cheaper to convert than a cold one.
Decide the plan, placements and daily budget from past data, not guesses.
A time-boxed plan keeps spend and results easy to judge.

Related guides

Frequently asked questions

Is this result typical?

No. This is the result of one project. Results depend on the product, offer, market and budget, so treat it as an example and judge your own numbers against your own margin.

Can you run something similar for my business?

I can start with an audit of your tracking, offer and past campaigns and then plan what to test. See the services page for packages, or get in touch to discuss your case.

About the author: Mizanur Rahman is a digital marketer based in Dhaka, Bangladesh, who runs Facebook, Google and TikTok ad campaigns and conversion tracking. See all projects, the services or get in touch.

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