SaaS funnel project: 25.38 ROAS from awareness to sale

Introduction

Quick answer: $11.80 ad spend produced one purchase worth $299.50, which is a 25.38 ROAS. Separated awareness and sales campaigns, warmed the audience first, then moved qualified users into a sales campaign.

By Mizanur Rahman, digital marketer. Updated 31 October 2026. Client names are kept confidential and the figures are as reported in the ad platforms.

Project at a glance

Detail	Info
Platform	Meta (Facebook) Ads funnel for a SaaS product
Headline result	25.38 ROAS
Client	Name kept confidential

What was the result?

$11.80 ad spend produced one purchase worth $299.50, which is a 25.38 ROAS. This is a single purchase, so read it as an example of the funnel working, not as a promise.

What did I do?

Separated awareness and sales campaigns, warmed the audience first, then moved qualified users into a sales campaign.

What can you learn from this project?

Separate awareness from sales so each campaign has one job.
Warm the audience first, then move qualified users into the sales campaign.
Judge a funnel by what the sale returns, not by the first click.

Related guides

Frequently asked questions

Is this result typical?

No. This is the result of one project. Results depend on the product, offer, market and budget, so treat it as an example and judge your own numbers against your own margin.

Can you run something similar for my business?

I can start with an audit of your tracking, offer and past campaigns and then plan what to test. See the services page for packages, or get in touch to discuss your case.

About the author: Mizanur Rahman is a digital marketer based in Dhaka, Bangladesh, who runs Facebook, Google and TikTok ad campaigns and conversion tracking. See all projects, the services or get in touch.

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