Recruitment firm project: 142 leads at ₱8.12 each

Introduction

Quick answer: ₱1,152.99 spend produced 142 Meta leads, with steady daily inquiries and a predictable lead cost. Studied past performance, built around intent instead of reach, removed curiosity traffic, simplified the funnel and let data settle before changing budget.

By Mizanur Rahman, digital marketer. Updated 31 October 2026. Client names are kept confidential and the figures are as reported in the ad platforms.

Project at a glance

Detail	Info
Platform	Meta (Facebook) lead ads
Headline result	₱8.12 per lead
Client	Name kept confidential

What was the result?

₱1,152.99 spend produced 142 Meta leads, with steady daily inquiries and a predictable lead cost.

What did I do?

Studied past performance, built around intent instead of reach, removed curiosity traffic, simplified the funnel and let data settle before changing budget.

What can you learn from this project?

Build around intent instead of reach, and remove curiosity traffic.
A simple funnel makes lead cost predictable.
Let the data settle before changing the budget.

Related guides

Frequently asked questions

Is this result typical?

No. This is the result of one project. Results depend on the product, offer, market and budget, so treat it as an example and judge your own numbers against your own margin.

Can you run something similar for my business?

I can start with an audit of your tracking, offer and past campaigns and then plan what to test. See the services page for packages, or get in touch to discuss your case.

About the author: Mizanur Rahman is a digital marketer based in Dhaka, Bangladesh, who runs Facebook, Google and TikTok ad campaigns and conversion tracking. See all projects, the services or get in touch.

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Conclusion

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